Adrian Roselli Speaker Interview


Adrian is a member of the W3C HTML Adrian A. RoselliWorking Group as well as the W3C Accessibility Task Force. He has written articles for trade journals, web sites, and participated as an author and editor on five web-related books. Back in 1998 he co-founded Algonquin Studios, now a ~30 person software development and consulting firm. Adrian has been developing for the Web since 1993.

Why do you use WordPress?

I have many clients on many platforms, and WordPress is one of them.

What would you tell someone to convince them to attend a WordCamp?

As with any tool, the more you can learn about how it works and how others use it, the better you can become with it. Whether you want to be more efficient, earn more money building more robust sites, or just better understand what goes on under the hood, it seems like a no-brainer to have access to all the knowledge and experience of attendees and speakers alike.

What is your favorite part of WordCamps?

Talking to the other attendees. The depth and breadth of knowledge and experience in the crowd is always impressive. Making contacts, learning tips, seeing other perspectives are all as valuable as the speakers themselves, if not more so.

What advice do you have for anyone looking to start or grow a WordPress based business?

Make sure you have the business side down. If you get too wrapped up in the technology and don’t mind the clients (managing expectations, keeping them happy, getting them to pay), then your WordPress skills are moot.

Tell us something awesome about yourself that is not WordPress related.

I am one hoopy frood who really knows where his towel is.

Fill in the blank for other attendees: “If you __________ then you should come talk to me at WordCamp”.

Want to know more about accessibility.

What should someone learn before attending your talk at WordCamp Ann Arbor?

Humility. Since my talk is about the user, specifically a user who is probably not familiar to you, leaving your own assumptions behind may be valuable. For what it’s worth, I am terrible at humility.

Where can we find you online?

On the Twitters (@aardrian), at my web-o-tron site (, or at my company site (